Tag Archives: marketing

What Does Your Horn Sound Like?

In order to save miles on our family car, we rented a car for our recent trip to Philly over the 4th of July weekend.   At some point during the drive up, I happened to hit the horn. What came out of that car was enough to make all of  us bust out laughing (LLOL – literally laugh out loud).

It was the lamest, weakest, “tinniest” sounding horn that I have heard in my life. Ever.  I wish I could insert a sound here as opposed to a picture, but it was similar to “mmmeep-mmeep”.   If I blew that horn in downtown Philly, I would be laughed out of the city. It didn’t say  “watch out!” or “get out of my way”. It said anything but “take me seriously”. It sounded twin city sam kristen daukascheap, it sounded insincere and it sounded hollow.

Why am I telling this story?  Because lately there has been a HUGE amount of companies/agencies/consultants/GURUS rolling out social media marketing packages that are nothing short of a joke.  I’m not sure if they’re clueless of what to charge or if they’re going for the extremely budget conscious client.

I do know this.. no one is taking them seriously. These are the same folks that slap a “guru” onto their LinkedIn or Twitter profile.  I feel quite certain that once the economy turns around most likely, they won’t be around to toot that horn.  Which will leave their clients in a bit of a quandary..

I don’t aim to have a horn that sounds like a Mack Truck (although plenty would say that’s how I am but that’s another story) but I will make sure that my agency is a solid Chrysler 300.

I believe that social media and digitial marketing are just like everything else – you get what you pay for. I’m not the cheapest in town and I’m not the most expensive.  Knowing what I do for my clients, I’m hard pressed to believe that one of the discount agencies is willing to do what I do for $30 a month. I know that our area can’t carry the national average of $3,000 a month, but that’s a big gap don’t you think?

So tell me.. what’s you horn sound like?

Kristen Daukas

Twin City SAM

@TwinCitySAM

Sometimes being smaller IS better.

This is a true story..

8 years ago I worked for a company in PA that was a leader in business continuity software.  The main part of the company was well-funded, well-known with an entire marketing division.  The sales team that worked there had very few challenges in getting their story heard and ultimately, their software bought.

But there was another part of the company that wasn’t nearly as big and virtually unknown.  The sales team was much newer and smaller and given virtually nothing to work with.. just word of mouth and a marketing person.  This team had a much harder time getting their foot in the door and convincing the management teams of their prospects that they were part of a big, legitimate company and worthy of their time.twin city sam kristen daukas winston salem nc

I was part of that smaller department.  It was a tough little department.. the little engine that could.  We knew that in order to succeed, we would have to be more determined.. get creative and use every conventional and unconventional resource available to us.  (I happened to earn President’s Club that first year with the help of Twelve Horses and an amazing marketing VP who taught me a lot, but that’s another post..)

Recognize any similarities here?

You have the BIG department (traditional marketing) that is well-known, everyone is comfortable with and gets all the funding versus t the smaller, newer department (digital marketing/social media) that no one is sure what to do with, leery to give money to or thinks will succeed.

Just because something is new doesn’t mean that it shouldn’t be given a fair try. It may have to work a little bit harder .. stay past 5 and state it’s case time and time again, but rest assured.. if you hang in there and give it the time and respect that it deserves, it will eventually pay off for you.

That small department that I was part of, eventually produced almost half of the company’s revenue.   How did it happen?  It was given the time, respect and resources to allow it to grow and get out of its infancy stage. It was expected to hit a speed bump or two.. not produce big numbers immediately and acquired some bruises along the way.  But, the powers that be had faith in us and it ended up being well worth the gamble.

I think the same will happen with what we’re experiencing with social media and digital marketing. Just hang in there..stay diligent with the job you’re doing and the rewards will pay off very soon.

Be Social..

Kristen

Chief Chick

Twin City SAM

1st Day Results of the Twitter Power Test

Okay! If you missed the blog entry yesterday, I have wanted to start a real-life test of the power of Twitter and to see which companies out there were really listening to what their customers were saying.  Be it good, bad or ugly. I finally started the experiment yesterday

Yesterday I posted an entry regarding my experience with AT&T and Mophie Juice Air Pack.  Not sure if I just had bad luck in getting a bum charger, but the one I bought didn’t recharge my iPhone battery by 25%, much less almost a full charge.  Spending decent money on the charger, I expected it to perform better than it did, so I returned to the AT&T store to try and find resolution.  AT&T couldn’t do much, but they did replace it with a new one.  I tweeted my experience to see if anyone had any better luck with the charger.

So, to recap – the first companies involved in my experiment were AT&T and Mophie. I am thrilled to report that @shareatt AND @mophielovesyou both responded back to me about my experience and offered their assistance! Thanks to both of you!

There you  have it folks – the 1st day results of this experiment is a big ol’ THUMBS UP for @shareatt AND @mophielovesyou!

Twitter Power Test – February 22

So, today I hit the #AT&T store to try and return my #Mophie Juice pack air charger/cover.  See, like most iPhone users, I use my iPhone more for the apps than the actual phone itself.  I purchased the #Mophie rechargeable cover since it claimed to extend my battery for approximately twice the battery life. Haven’t seen that yet. At best, maybe 25%.

Here was my tweet while I was at AT&T:

6:20 pm EST – iPhone users- I’ve got a big #fail on the #mophie rechargable case. And #ATT can’t do anything. Anyone have GOOD results?

I didn’t have their “official” Twitter handles of @shareatt and @mophielovesyou but so far, no response from either company.. Perhaps adding their handles here will help?

Stay tuned for updates!

A True Life Test of Twitter Power

I have been DYING to start this project! Well, I’ve already started the project, I’m just now getting 20 seconds to post about it.

Here’s the deal..  Every day, I am going to @ or # a company or person that I have interaction with. Whether I buy a product, try a new restaurant, use customer service or just have an interaction.  I’m curious to see WHO is listening.  

As a marketer, I think it’s a good lesson. For a company out there selling products or services – it’s a CRITICAL lesson. Are you listening to your customers? Are you hearing the good, bad and ugly? Are you responding to said good, bad and ugly?

For fun – if you actually respond back to me, I’ll make a video testimonial about your company and post that, too!

So, companies – listen up! Twin City SAM is on a mission and nothing stands between us and a mission!

SAM

He Can Sell a Popsicle to an Eskimo..

There was a lot of chatter today about hiring a social media consultant.

Can we reel it back in for just a moment?  Can I jump up on my soap box for a second?

If you are a small business owner you need to check your facts. Period. Sure you may not be able to afford a big marketing house, but do you really want to cut corners and hire someone who is “just” a social media consultant?

No.

You wouldn’t take a piece of pie to Thanksgiving dinner would you? No, you’d take the whole pie.

So as you go out and RESEARCH someone to bring in to your company to help you with your marketing, PLEASE find someone who’s a marketing professional that ALSO gets Social Media. Not someone who just “does” social media.