A “Love Note” From Little Red

Okay, I normally wouldn’t do this, but man.. my oldest daughter surprised me tonight.  Just when you think they’re not paying attention to what you do..

She hands me a piece of paper where she has created an acronym out of “Twin City Sale & Marketing”. Pretty clever, if I do say so myself.

T – otally

W – icked

I- interesting

N – networking

*

C- ool

I -n

T-he

Y-oung

*

S-tages

A-wesome

L- oving

E- xciting

S-alesful

&

M- arvelous

A- mitious

R- ocks

K- ind

E-xperts

T-rained

I-nternet Smarties (might be my favorite)

N-eat

G- ood

!

You know.. my girls ARE the reason why I do what I do. Thanks, Little Red.. I love you.

SAM

Maui Jim – True Life Twitter Test

I had good results with @mophielovesyou and @shareatt earlier this week as test #1 for this experiment. Let’s see if the second test is as successful!

Mr. TwinCitySAM works really hard. He’s also very tolerant and patient of Mrs. TwinCitySAM ( think Lucy and Ricky..). Therefore, if Mr TCSAM decides he wants to splurge on something, Mrs. TCSAM has no issue with that.

Such was the case last July when the Mr. mentioned that he would really like a pair of Maui Jim sunglasses.  Mrs. was so supportive of it, she actually went over to @SunglassHut and bought them to surprise the Mr.  He WAS surprised and he even liked the chosen style…for the most part.  See, Mrs. TCSAM is obviously, a female. Female’s tend to have smaller heads than males (with me so far?). So, when a female tries on a pair of cool shades and thinks they look great – they do. On a female. The problem ensued when Mr. tried to wear them.. his head was just a little bit larger than the Mrs.’s.

So he just wasn’t happy with them.

Flash forward a couple of months and last week, Mr. decided that he was going to take @SunglassHut up on their trade in policy that if you bring them in within a year, you can receive a credit worth half the original price (don’t quote me on all the details.. when we had @revosunglasses that was the case). Not a bad deal when you’re dealing with the cost of a pair of @officialmauijim. Problem is , that policy doesn’t apply to Maui Jim’s. They advise us to call Maui Jim direct to explain the situation and that they should be able to help. (Have I mentioned the intent was to purchase a NEW pair of Maui Jim’s with the credit?)

Soooo…. Mr. TwinCitySAM places that call today and was basically told “sorry, can’t help you” and that “if you’d bought the sunglasses directly from us, you would have only had 30 days to return them”. What?! Hey, @SunglassHut – that’s a good plug for you! Don’t buy direct, you’ll get a worse return policy than if you buy from us in our store!

@officialmauijim – is this really your policy with someone who’s unhappy with their choice and is merely wanting to trade up for a new pair of your sunglasses?  Seriously, it’s not like when I bought a dress for Homecoming in highschool and returned it after the dance. Okay, I never did that myself, but there are those that did…

So, I reach out to you @officialmauijim in hopes that you’re listening and that you’ll respond. Hopefully with more than “Sorry, can’t help you”.

SAM

1st Day Results of the Twitter Power Test

Okay! If you missed the blog entry yesterday, I have wanted to start a real-life test of the power of Twitter and to see which companies out there were really listening to what their customers were saying.  Be it good, bad or ugly. I finally started the experiment yesterday

Yesterday I posted an entry regarding my experience with AT&T and Mophie Juice Air Pack.  Not sure if I just had bad luck in getting a bum charger, but the one I bought didn’t recharge my iPhone battery by 25%, much less almost a full charge.  Spending decent money on the charger, I expected it to perform better than it did, so I returned to the AT&T store to try and find resolution.  AT&T couldn’t do much, but they did replace it with a new one.  I tweeted my experience to see if anyone had any better luck with the charger.

So, to recap – the first companies involved in my experiment were AT&T and Mophie. I am thrilled to report that @shareatt AND @mophielovesyou both responded back to me about my experience and offered their assistance! Thanks to both of you!

There you  have it folks – the 1st day results of this experiment is a big ol’ THUMBS UP for @shareatt AND @mophielovesyou!

Twitter Power Test – February 22

So, today I hit the #AT&T store to try and return my #Mophie Juice pack air charger/cover.  See, like most iPhone users, I use my iPhone more for the apps than the actual phone itself.  I purchased the #Mophie rechargeable cover since it claimed to extend my battery for approximately twice the battery life. Haven’t seen that yet. At best, maybe 25%.

Here was my tweet while I was at AT&T:

6:20 pm EST – iPhone users- I’ve got a big #fail on the #mophie rechargable case. And #ATT can’t do anything. Anyone have GOOD results?

I didn’t have their “official” Twitter handles of @shareatt and @mophielovesyou but so far, no response from either company.. Perhaps adding their handles here will help?

Stay tuned for updates!

A True Life Test of Twitter Power

I have been DYING to start this project! Well, I’ve already started the project, I’m just now getting 20 seconds to post about it.

Here’s the deal..  Every day, I am going to @ or # a company or person that I have interaction with. Whether I buy a product, try a new restaurant, use customer service or just have an interaction.  I’m curious to see WHO is listening.  

As a marketer, I think it’s a good lesson. For a company out there selling products or services – it’s a CRITICAL lesson. Are you listening to your customers? Are you hearing the good, bad and ugly? Are you responding to said good, bad and ugly?

For fun – if you actually respond back to me, I’ll make a video testimonial about your company and post that, too!

So, companies – listen up! Twin City SAM is on a mission and nothing stands between us and a mission!

SAM

Fifty Years Ago – February One

I take a break from the normal business stuff to reflect on the magnitude of this historical day. 

I am originally from Greensboro, NC.. I wasn’t alive for the sit in when it happened, but I remember “The Counter”.  I remember going into Woolworth’s with my Grandmother on different occasions when I was a little girl.  We  didn’t go too many times, but for some reason, I was always drawn to the area of the store where The Counter stood.  That may not seem odd given the magnitude of the event that happened there,  but I’m sad to say that I was never told.  All the shopping trips that my Grandmother and I made to Woolworth’s, she never once took the opportunity to share that historical moment with me.  Even as we walked past  The Counter time and time again.

I don’t fault her for that.. I know it’s a generational thing. I know what happened that day was just as foreign to her as it is to me but for totally different reasons. But wow.. what a lost opportunity.  How many opportunities do we miss on a daily basis?

I love how far we’ve come with technology, but with all this advancement, are we losing the chance to share stories and memories with our children, grandchildren and other youth?  What may seem insignificant now could very well turn into another historical event 50 years down the road.  The topics may not always be pleasant, but if we as parents don’t explain life as it happens, who will if anyone?

They want you tell them. So, take time to share with your kids… they’ll be grateful to you for doing it.

SAM

He Can Sell a Popsicle to an Eskimo..

There was a lot of chatter today about hiring a social media consultant.

Can we reel it back in for just a moment?  Can I jump up on my soap box for a second?

If you are a small business owner you need to check your facts. Period. Sure you may not be able to afford a big marketing house, but do you really want to cut corners and hire someone who is “just” a social media consultant?

No.

You wouldn’t take a piece of pie to Thanksgiving dinner would you? No, you’d take the whole pie.

So as you go out and RESEARCH someone to bring in to your company to help you with your marketing, PLEASE find someone who’s a marketing professional that ALSO gets Social Media. Not someone who just “does” social media.