Category Archives: social marketing

What Does Your Horn Sound Like?

In order to save miles on our family car, we rented a car for our recent trip to Philly over the 4th of July weekend.   At some point during the drive up, I happened to hit the horn. What came out of that car was enough to make all of  us bust out laughing (LLOL – literally laugh out loud).

It was the lamest, weakest, “tinniest” sounding horn that I have heard in my life. Ever.  I wish I could insert a sound here as opposed to a picture, but it was similar to “mmmeep-mmeep”.   If I blew that horn in downtown Philly, I would be laughed out of the city. It didn’t say  “watch out!” or “get out of my way”. It said anything but “take me seriously”. It sounded twin city sam kristen daukascheap, it sounded insincere and it sounded hollow.

Why am I telling this story?  Because lately there has been a HUGE amount of companies/agencies/consultants/GURUS rolling out social media marketing packages that are nothing short of a joke.  I’m not sure if they’re clueless of what to charge or if they’re going for the extremely budget conscious client.

I do know this.. no one is taking them seriously. These are the same folks that slap a “guru” onto their LinkedIn or Twitter profile.  I feel quite certain that once the economy turns around most likely, they won’t be around to toot that horn.  Which will leave their clients in a bit of a quandary..

I don’t aim to have a horn that sounds like a Mack Truck (although plenty would say that’s how I am but that’s another story) but I will make sure that my agency is a solid Chrysler 300.

I believe that social media and digitial marketing are just like everything else – you get what you pay for. I’m not the cheapest in town and I’m not the most expensive.  Knowing what I do for my clients, I’m hard pressed to believe that one of the discount agencies is willing to do what I do for $30 a month. I know that our area can’t carry the national average of $3,000 a month, but that’s a big gap don’t you think?

So tell me.. what’s you horn sound like?

Kristen Daukas

Twin City SAM

@TwinCitySAM

Sometimes being smaller IS better.

This is a true story..

8 years ago I worked for a company in PA that was a leader in business continuity software.  The main part of the company was well-funded, well-known with an entire marketing division.  The sales team that worked there had very few challenges in getting their story heard and ultimately, their software bought.

But there was another part of the company that wasn’t nearly as big and virtually unknown.  The sales team was much newer and smaller and given virtually nothing to work with.. just word of mouth and a marketing person.  This team had a much harder time getting their foot in the door and convincing the management teams of their prospects that they were part of a big, legitimate company and worthy of their time.twin city sam kristen daukas winston salem nc

I was part of that smaller department.  It was a tough little department.. the little engine that could.  We knew that in order to succeed, we would have to be more determined.. get creative and use every conventional and unconventional resource available to us.  (I happened to earn President’s Club that first year with the help of Twelve Horses and an amazing marketing VP who taught me a lot, but that’s another post..)

Recognize any similarities here?

You have the BIG department (traditional marketing) that is well-known, everyone is comfortable with and gets all the funding versus t the smaller, newer department (digital marketing/social media) that no one is sure what to do with, leery to give money to or thinks will succeed.

Just because something is new doesn’t mean that it shouldn’t be given a fair try. It may have to work a little bit harder .. stay past 5 and state it’s case time and time again, but rest assured.. if you hang in there and give it the time and respect that it deserves, it will eventually pay off for you.

That small department that I was part of, eventually produced almost half of the company’s revenue.   How did it happen?  It was given the time, respect and resources to allow it to grow and get out of its infancy stage. It was expected to hit a speed bump or two.. not produce big numbers immediately and acquired some bruises along the way.  But, the powers that be had faith in us and it ended up being well worth the gamble.

I think the same will happen with what we’re experiencing with social media and digital marketing. Just hang in there..stay diligent with the job you’re doing and the rewards will pay off very soon.

Be Social..

Kristen

Chief Chick

Twin City SAM

A New Beginning

Kind of weird to say that when we’re just getting ready to celebrate our 1 year anniversary but that’s what today feels like.  Today is the day that the new Twin City SAM site officially launched. Well.. a soft launch, but that’s just a minor detail.

Now the real fun begins.

We’ve spent the past year growing, learning and figuring out what we wanted to do.  We’ve added clients and friends. Tried on this hat and that.  I’m proud of what we’ve done and who we’ve become. I’m honored to have met local folks like Danielle Hatfield, Brandon Pierce, Kim Williams, Scott Dickson and Susan Morris just to name a few.  I have big hopes, dreams and goals for SAM.

I know we can make a difference one client at a time.

We won’t be a Mullen anytime soon. That’s cool with me. I like who we are and what we do.  This big, beautiful new site just reaffirms that the decision that I made last year was the right one.

Stay tuned.  We’re just getting started 😉

Kristen

Chief Chick

Twin City SAM

UPDATE: Maui Jim – True Life Twitter Test

Stand by… our friends at Maui Jim (@officialmauijim) contacted me and are on the case… waiting for an email from them as I write this. Might have my first Update to an Update.. Stay tuned.

Well,  unlike the first test with @mophielovesyou and @shareatt, I’m sorry to say that Maui Jim (@officialmauijim) apparently is NOT listening to their customers. Or perhaps it’s just ME they’re not listening to.

After reaching out to them via phone and then directly thru Twitter and again thru my blog post (original post here), I have yet to hear one peep from the folks at Maui Jim regarding our experience with them. I really had hoped to have received at least a response, if not a resolution. However,  it appears my time will be better spent finding a new sunglass provider.  Is one that listens to its customers too much to ask for?

Perhaps Revo (@revosunglasses) or Oakley (@oakley) would be interested in having our business? It’s theirs for the taking, that’s for sure.

So, I end test #2 with a big ol’ Thumbs DOWN for Maui Jim. 

SAM

Maui Jim – True Life Twitter Test

I had good results with @mophielovesyou and @shareatt earlier this week as test #1 for this experiment. Let’s see if the second test is as successful!

Mr. TwinCitySAM works really hard. He’s also very tolerant and patient of Mrs. TwinCitySAM ( think Lucy and Ricky..). Therefore, if Mr TCSAM decides he wants to splurge on something, Mrs. TCSAM has no issue with that.

Such was the case last July when the Mr. mentioned that he would really like a pair of Maui Jim sunglasses.  Mrs. was so supportive of it, she actually went over to @SunglassHut and bought them to surprise the Mr.  He WAS surprised and he even liked the chosen style…for the most part.  See, Mrs. TCSAM is obviously, a female. Female’s tend to have smaller heads than males (with me so far?). So, when a female tries on a pair of cool shades and thinks they look great – they do. On a female. The problem ensued when Mr. tried to wear them.. his head was just a little bit larger than the Mrs.’s.

So he just wasn’t happy with them.

Flash forward a couple of months and last week, Mr. decided that he was going to take @SunglassHut up on their trade in policy that if you bring them in within a year, you can receive a credit worth half the original price (don’t quote me on all the details.. when we had @revosunglasses that was the case). Not a bad deal when you’re dealing with the cost of a pair of @officialmauijim. Problem is , that policy doesn’t apply to Maui Jim’s. They advise us to call Maui Jim direct to explain the situation and that they should be able to help. (Have I mentioned the intent was to purchase a NEW pair of Maui Jim’s with the credit?)

Soooo…. Mr. TwinCitySAM places that call today and was basically told “sorry, can’t help you” and that “if you’d bought the sunglasses directly from us, you would have only had 30 days to return them”. What?! Hey, @SunglassHut – that’s a good plug for you! Don’t buy direct, you’ll get a worse return policy than if you buy from us in our store!

@officialmauijim – is this really your policy with someone who’s unhappy with their choice and is merely wanting to trade up for a new pair of your sunglasses?  Seriously, it’s not like when I bought a dress for Homecoming in highschool and returned it after the dance. Okay, I never did that myself, but there are those that did…

So, I reach out to you @officialmauijim in hopes that you’re listening and that you’ll respond. Hopefully with more than “Sorry, can’t help you”.

SAM

1st Day Results of the Twitter Power Test

Okay! If you missed the blog entry yesterday, I have wanted to start a real-life test of the power of Twitter and to see which companies out there were really listening to what their customers were saying.  Be it good, bad or ugly. I finally started the experiment yesterday

Yesterday I posted an entry regarding my experience with AT&T and Mophie Juice Air Pack.  Not sure if I just had bad luck in getting a bum charger, but the one I bought didn’t recharge my iPhone battery by 25%, much less almost a full charge.  Spending decent money on the charger, I expected it to perform better than it did, so I returned to the AT&T store to try and find resolution.  AT&T couldn’t do much, but they did replace it with a new one.  I tweeted my experience to see if anyone had any better luck with the charger.

So, to recap – the first companies involved in my experiment were AT&T and Mophie. I am thrilled to report that @shareatt AND @mophielovesyou both responded back to me about my experience and offered their assistance! Thanks to both of you!

There you  have it folks – the 1st day results of this experiment is a big ol’ THUMBS UP for @shareatt AND @mophielovesyou!

A True Life Test of Twitter Power

I have been DYING to start this project! Well, I’ve already started the project, I’m just now getting 20 seconds to post about it.

Here’s the deal..  Every day, I am going to @ or # a company or person that I have interaction with. Whether I buy a product, try a new restaurant, use customer service or just have an interaction.  I’m curious to see WHO is listening.  

As a marketer, I think it’s a good lesson. For a company out there selling products or services – it’s a CRITICAL lesson. Are you listening to your customers? Are you hearing the good, bad and ugly? Are you responding to said good, bad and ugly?

For fun – if you actually respond back to me, I’ll make a video testimonial about your company and post that, too!

So, companies – listen up! Twin City SAM is on a mission and nothing stands between us and a mission!

SAM