Category Archives: marketing

A New Beginning

Kind of weird to say that when we’re just getting ready to celebrate our 1 year anniversary but that’s what today feels like.  Today is the day that the new Twin City SAM site officially launched. Well.. a soft launch, but that’s just a minor detail.

Now the real fun begins.

We’ve spent the past year growing, learning and figuring out what we wanted to do.  We’ve added clients and friends. Tried on this hat and that.  I’m proud of what we’ve done and who we’ve become. I’m honored to have met local folks like Danielle Hatfield, Brandon Pierce, Kim Williams, Scott Dickson and Susan Morris just to name a few.  I have big hopes, dreams and goals for SAM.

I know we can make a difference one client at a time.

We won’t be a Mullen anytime soon. That’s cool with me. I like who we are and what we do.  This big, beautiful new site just reaffirms that the decision that I made last year was the right one.

Stay tuned.  We’re just getting started 😉

Kristen

Chief Chick

Twin City SAM

Maui Jim – True Life Twitter Test

I had good results with @mophielovesyou and @shareatt earlier this week as test #1 for this experiment. Let’s see if the second test is as successful!

Mr. TwinCitySAM works really hard. He’s also very tolerant and patient of Mrs. TwinCitySAM ( think Lucy and Ricky..). Therefore, if Mr TCSAM decides he wants to splurge on something, Mrs. TCSAM has no issue with that.

Such was the case last July when the Mr. mentioned that he would really like a pair of Maui Jim sunglasses.  Mrs. was so supportive of it, she actually went over to @SunglassHut and bought them to surprise the Mr.  He WAS surprised and he even liked the chosen style…for the most part.  See, Mrs. TCSAM is obviously, a female. Female’s tend to have smaller heads than males (with me so far?). So, when a female tries on a pair of cool shades and thinks they look great – they do. On a female. The problem ensued when Mr. tried to wear them.. his head was just a little bit larger than the Mrs.’s.

So he just wasn’t happy with them.

Flash forward a couple of months and last week, Mr. decided that he was going to take @SunglassHut up on their trade in policy that if you bring them in within a year, you can receive a credit worth half the original price (don’t quote me on all the details.. when we had @revosunglasses that was the case). Not a bad deal when you’re dealing with the cost of a pair of @officialmauijim. Problem is , that policy doesn’t apply to Maui Jim’s. They advise us to call Maui Jim direct to explain the situation and that they should be able to help. (Have I mentioned the intent was to purchase a NEW pair of Maui Jim’s with the credit?)

Soooo…. Mr. TwinCitySAM places that call today and was basically told “sorry, can’t help you” and that “if you’d bought the sunglasses directly from us, you would have only had 30 days to return them”. What?! Hey, @SunglassHut – that’s a good plug for you! Don’t buy direct, you’ll get a worse return policy than if you buy from us in our store!

@officialmauijim – is this really your policy with someone who’s unhappy with their choice and is merely wanting to trade up for a new pair of your sunglasses?  Seriously, it’s not like when I bought a dress for Homecoming in highschool and returned it after the dance. Okay, I never did that myself, but there are those that did…

So, I reach out to you @officialmauijim in hopes that you’re listening and that you’ll respond. Hopefully with more than “Sorry, can’t help you”.

SAM

1st Day Results of the Twitter Power Test

Okay! If you missed the blog entry yesterday, I have wanted to start a real-life test of the power of Twitter and to see which companies out there were really listening to what their customers were saying.  Be it good, bad or ugly. I finally started the experiment yesterday

Yesterday I posted an entry regarding my experience with AT&T and Mophie Juice Air Pack.  Not sure if I just had bad luck in getting a bum charger, but the one I bought didn’t recharge my iPhone battery by 25%, much less almost a full charge.  Spending decent money on the charger, I expected it to perform better than it did, so I returned to the AT&T store to try and find resolution.  AT&T couldn’t do much, but they did replace it with a new one.  I tweeted my experience to see if anyone had any better luck with the charger.

So, to recap – the first companies involved in my experiment were AT&T and Mophie. I am thrilled to report that @shareatt AND @mophielovesyou both responded back to me about my experience and offered their assistance! Thanks to both of you!

There you  have it folks – the 1st day results of this experiment is a big ol’ THUMBS UP for @shareatt AND @mophielovesyou!

A True Life Test of Twitter Power

I have been DYING to start this project! Well, I’ve already started the project, I’m just now getting 20 seconds to post about it.

Here’s the deal..  Every day, I am going to @ or # a company or person that I have interaction with. Whether I buy a product, try a new restaurant, use customer service or just have an interaction.  I’m curious to see WHO is listening.  

As a marketer, I think it’s a good lesson. For a company out there selling products or services – it’s a CRITICAL lesson. Are you listening to your customers? Are you hearing the good, bad and ugly? Are you responding to said good, bad and ugly?

For fun – if you actually respond back to me, I’ll make a video testimonial about your company and post that, too!

So, companies – listen up! Twin City SAM is on a mission and nothing stands between us and a mission!

SAM