He Can Sell a Popsicle to an Eskimo..

There was a lot of chatter today about hiring a social media consultant.

Can we reel it back in for just a moment?  Can I jump up on my soap box for a second?

If you are a small business owner you need to check your facts. Period. Sure you may not be able to afford a big marketing house, but do you really want to cut corners and hire someone who is “just” a social media consultant?

No.

You wouldn’t take a piece of pie to Thanksgiving dinner would you? No, you’d take the whole pie.

So as you go out and RESEARCH someone to bring in to your company to help you with your marketing, PLEASE find someone who’s a marketing professional that ALSO gets Social Media. Not someone who just “does” social media.

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